Two minds. One mission.
Fractional Marketing powering real growth.

Two minds. One mission.

Factional Marketing powering real gowth.

Real businesses. Real outcomes.

Leaders don’t want theory — they want proof. 

Case Studies

Here’s how we’ve helped expert-led B2B firms across North America and Europe clarify their position, align their leadership, and unlock measurable growth.

Every story is different, but the outcomes are the same: clarity, momentum, and performance that scales.


From Idea to Market Leader

Company: Guernsey with Kids   •   Sector: Leisure & Tourism   •   Country: UK

Challenge

When the founder of Guernsey with Kids approached us, they had an idea but no clear plan to turn it into a viable business. We partnered side by side from day one, helping to transform that vision into a fully formed business.

Approach

Together, we created the business plan, defined the product and service offerings, built the brand identity, and established a clear pricing structure with ascending product tiers. We also designed and launched the website, the company’s primary storefront and central hub for customer engagement. Our role didn’t stop at launch. We developed marketing communications, crafted a content strategy, and built the social platform that turned Guernsey with Kids into the island’s go-to tourism resource.

Outcome

The business became Guernsey’s number one tourism site, delivering huge value for visitors and locals alike. Even better, it achieved a successful, on-time exit for the owner — exactly as planned from the very start.

SaaS Product Launch

Company: Quotus   •   Sector: Professional Services / SaaS   •   Country: Canada

Challenge

A Canadian M&A firm wanted to expand into global markets with a new SaaS platform, but lacked clarity on positioning, product design, and go-to-market execution.

Approach

We partnered across the full development cycle — from app design and managing the build process to product testing, branding, and go-to-market strategy. We also built the marketing systems needed for global rollout.

Outcome

The SaaS platform launched successfully into North American financial institutions, OEMs, and dealerships, creating a new revenue stream and positioning the company as an innovation leader.

Company Modernization & Relaunch

Company: TRABEX   •   Sector: Global Trade Compliance    •   Country: USA

Challenge

After more than 20 years of operating as Global Wizard, the company was acquired in a management buyout. The new owners recognized the business needed modernization across brand, marketing, and client acquisition.

Approach

We led a complete transformation — re-naming the company TRABEX, re-positioning its market identity, and re-developing all communication assets. We launched new digital and social platforms, and consulted on product development to create an easier path for client acquisition.

Outcome

The relaunch was a major success, positioning TRABEX as a modern, client-focused company. The firm has since expanded its reach and is now exploring opportunities in additional international markets.

Global Rebrand & Alignment

Company: DSMA   •   Sector: M&A Advisory    •   Country: Canada

Challenge

A successful Canadian firm was expanding internationally but treated the US and Canadian markets separately, wasting budget through duplicated efforts and creating misalignment across teams.

Approach

We led a full rebrand and realigned the entire business under one clear identity — from brand positioning to sales materials and messaging. To cut costs and speed up delivery, we also set up an internal agency, giving the company full creative capacity in-house.

Outcome

Within 12 months, the company relaunched as a global brand with unified marketing and sales. The change boosted ROI, eliminated inefficiencies, and significantly improved morale and confidence across the sales organization. For four consecutive years, the company was listed in the Globe and Mail’s ranking of Canada’s fastest-growing companies.

Your growth story starts here.

In five minutes, our Business Growth Readiness Scorecard will show you exactly which tier your business is in — and what to do next.